Puffin Pastries

Puffin Pastries is a new concept for a specialty pastry store in Vancouver, B.C. Whether it’s your first time, or you are a regular, Puffin Pastries’ fun and joyful branding makes everyone feel welcome when entering the store. Percy, the Puffin, is the mascot and is feautured in the logo, as well as on all takeout containers, napkins, coffee cups, sleeves, wrappers, to-go bags, and all other merchandise. In the logo, Percy features the use of negative space, which can help evoke mystery, and a want to understand the composition.